Arts marketing Essay Example | Topics and Well Written Essays - 2000 words

Arts marketing - Essay Example lectronic manufacturers among others employ this strategy with studies indicating that it is an efficient approach towards increasing the loyalty of customers. In co-branding, one commodity is associated with a different brand name or in some cases links a commodity with a different person who is not the main creator. A typical agreement to co-brand entails two or more companies deciding to cooperate in order to associate various logos, their color schemes or the aspects that identify their brands to a particular product that contracted purposefully for the purpose of the agreement (Blackett and Boad, 1999, p. 18). The main reason for this is to bring together the strongpoints of the two brands so that the premium customers can increase and be more willing to part with their money, to ensure the product remains resistant to any form of copying from other manufacturers or to bring together the various properties associated with the brands into one product. Over the years, co-branding has taken place in various industries and markets including the feature package associated with Harley Davidson on Ford Trucks as well as Nike pairing with Mic hael Jordan to come up with a special product line that included the Air Jordans which became famous all over the world (Hatch and Schultz, 2008, p. 110). Nike made shoes for running that had the ability to provide the user with instantaneous information concerning the time, distance and speed as well as well as the number of calories they were burning as they ran (Turban and Volonino, 2008, p. 228). In order to achieve this, Apple provided tiny iPods along with a new wireless system referred to as Nike + iPod, which will receive data from a sensor built into the insole of the innovative shoes. This creative development catapulted the concept of â€Å"Smart Shoes† that was developed by Adidas, Nikes rival, that developed a product with a chip device able to adjust the foot cushioning in order to match the needs of the person

Influence and change in organizations Essay Example | Topics and Well Written Essays - 1000 words

Influence and change in organizations - Essay Example Since the â€Å"creativity, innovation, individuality, and independence† of the workforce decreases out of poor teamwork (Robertson, Callinan and Bartram, 2002, p. 29), the overall work performance of a team tends to suffer. Also known as interpersonal interaction conflict, another factor that can trigger a significant decline in work performance is the presence of relationship conflict. Based on the research study that was conducted by Martinez-Moreno et al. (2009), the presence of relationship conflict when combined with process conflict could severely damage the team performance. Similar to the research findings of Martinez-Moreno et al. (2009), explained that the presence of positive and negative mood has a significant impact over the level of relationship conflict. According to De Dreu and Weingart (2003), relationship conflict occurs when the team members encounter interpersonal disagreements with one another. When left unresolved, the presence of task-related and relati onship conflicts could adversely affect the team members’ desire and satisfaction to work with the group (Bono et al., 2002). In most cases, having a large group of unsatisfied team members is enough to motivate themselves to withdraw themselves from working with the team. Given that the number of unsatisfied team members is high, the chance wherein the group performance would decrease increases. In the past, several studies revealed that the presence of interpersonal disagreements could negatively affect the mood, feelings, and work attitude of the involved team members (De Dreu and Weingart 2003; Bono et al., 2002). With this in mind, it is clear that the presence of relationship conflict can be considered as a hindrance towards the ability of the team to improve the quality of their group performances. Since the presence of relationship conflict can create an unhealthy work environment, the Chief Executive Officer (CEO) should challenge himself to keep on searching for new ways on how to effectively solve issues not only related to relationship conflict but also that of a task-related conflict. To improve team performance, the CEO should be aware of the importance of having a good leadership approach. Basically, a good leadership skill is necessary to increase the ability of the CEO to motivate the team members to become not only a self-directed employee but also an active team member who can be easily directed to work towards a single organizational goal (Bambacas and Patrickson, 2008; Mayfield and Mayfield, 2006; Barbuto, 2005). In this case, the use of transformational leadership style is effective in terms of encouraging the rest of the team members to work well without much need of supervision (Winston and Patterson, 2006; Barbuto, 2005). To accomplish a collective goal, each of the team members is expected to work interdependently as they convert their inputs into a group performance (Marks, Mathieu and Zaccaro, 2001). However, the presence of conflicts makes the team unable to accomplish a collective goal. By nature, task-related or informational conflict and relationship conflict differs from one another. For this reason, Curseu (2011) strongly suggest that the CEO should carefully select the best leadership style that could effectively solve the type of disagreement. For instance, when solving problems related to relati